12 Critical Elements For Homepage

A homepage should be designed to serve different audiences, from different origins. And in order to do so effectively, it needs to be built with purpose. In other words, you’ll need to incorporate elements that attract traffic, educate visitors, and invite conversions. So to improve the performance of your homepage, check out the following infographic detailing 12 critical elements every homepage must have.

1 Headline

Within 3 seconds, a website needs to answer, “What does the site offer?” Keep your headline clear and simple–No fluff.

2 Sub Headline

Your sub-headline should offer a brief description of what you do/offer. Zero in on a common pain point for your target audience. Avoid jargon, be different and show value. Don’t just talk about yourself.

3 Benefits

It’s not only important to describe what you do, but why it matters. Prospects want to know about the benefits and advantages of buying from you. Keep the copy lightweight and easy to read, and speak the language of your customers.

4 Primary Calls-to-Action

The goal of your homepage is to compel visitors to dig deeper into your website and move them further down the funnel. Including multiple calls-to Action (CTA) above the fold is important to driving conversions. Offer two-to three CTA (max) that map to different stages of the buying cycle.

5 Features

In addition to benefits, list some of your key features. This gives people more of an understanding of what’s provided by your products and services.

6 Customer Proof

Customer proof is a powerful indicator of trust. Include just a few of your best (short) quotes on the homepage. Adding a name and photo make the testimonials more real.

7 Success Indicators

In addition to customer success, awards and recognitions are other key elements to making a good first impression.

8 Navigation

To decrease bounce rates, your visitors need a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page and make it simple and easy to find what they are looking for? Include a search box if possible

9 Supporting Image

Most people are visual. Make sure to use an image or a short video that clearly indicates what you offer. Just don’t use stock photos of fake business people.

10 Content Offer

To generate even more leads from your homepage, feature a really great content offer, such as a whitepaper, ebook, or guide.

11 Resources

Approximately 96% of the visitors to your website are not ready to buy. Make sure you offer a link to a resource center where they can learn more.

12 Secondary Calls-to-Action

When visitors end at the bottom of your homepage, don’t forget to display calls-to-action there as well for even more lead generation opportunities. CTA are not just for the top of the page can learn more.